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Alistair and I attended the Giles Deacon catwalk thing during London fashion week (we are planning a project to design a land uniform for Lawson Park). This sort of performance has got a lot to be said for it, it’s very short - each incredibly ill looking teenage model just walks the length of the catwalk, their arms hanging like dead fish, their faces bearing the expression of a depressed teenagers bedroom and showing an apparent indifference to where they are and what they are wearing. I was a bit surprised by how generally un glamorous the whole thing was - there was little glamour in the audience, almost less than at an art opening. The clothes were pretty great though, although I have never and I suspect will never see anyone wearing such things, (i dress fairly conservatively and I get more verbal than I want). I was left trying to work out why fashion is such big business, how this all translates into actual money and if there was a way to make performance art perform a similar PR role for other product.
I was interested to note how many businesses were sponsoring aspects of the event, even the model agency (Storm) was being sponsored (by Alfa Romeo), where does this sponsor the sponsor thing end. In this instance this sponsorship meant there were a lot of men in smart red cars picking up girls in darkest Shoreditch which one might say looked a bit interpretable.
Our blogs:Grizedale Arts Blog, Seven Samurai, Creative Egremont, Farmyard Radio, myvillages.org, Lawson Park Blog
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